Increasing Internet awareness in India

Increasing Internet awareness in India
Our Target Segment The Millennium Indian Woman Aspiring to be independent Take charge of the household Likes to earn money Teach Children Well educated The serial mom Devoted Care takers
Internet is indeed compelling Self Family Content for teaching Children Content for Children Vocational Courses (e.g. Stitching ,Crafts, etc) Courses on net Education Shopping Order on net Compare Products Entertainment Recipes demo on demand Missed Soaps, Magazines online Communication Google talk Mails Social Networking Travel/ Holiday Train & Bus Tickets Holiday Locations & Bookings Revenue Earning Opportunities Stocks, Medical Transcription? Tuitions over net
Increasing Awareness
How to measure the effectiveness?
Number of discount coupons submitted to retailer
Number of Internet Provider coupons used
Monitor changes in internet usage through Google trends?
Before and after surveys at Bigbazar.
Using GeoTargeting feature of Google Analytics