Internet Privacy Concerns and Social Awareness

Internet Privacy Concerns and Social Awareness as Determinants of Intention to Transact

http://portal.acm.org/guide.cfm?coll=GUIDE&dl=GUIDE&CFID=47147956&CFTOKEN=28975793

This study focuses on antecedents to Internet privacy concerns and the behavioral intention to conduct on-line transactions. Perceptions of privacy are socially constructed through communication and transactions with social entities over a networked environment, a process that involves a certain level of technical skill and literacy. The research model specifies that social awareness and Internet literacy are related to both Internet privacy and intention to transact. Survey data collected from 422 respondents were analyzed using structural equation modeling (SEM) with LISREL and provided support for the hypothesized relationships.

For more details log on to http://portal.acm.org/citation.cfm?id=1278067

Posted by Ch.Naresh Kumar